Sector: E-commerce / Second-hand Fashion

Vinted is a popular platform for buying and selling second-hand clothing, offering a unique user experience and an accessible marketplace.

In my role for Vinted, a leading platform in the second-hand fashion sector, my task was to rethink the appearance and usability of the app, redefining the brand's identity. I began this project with a detailed heuristic analysis of the current application, identifying key areas for improvement. Following this, I developed a mood board and style tile to visually and emotionally guide the brand. I also created a comprehensive style guide and reusable components in Figma, covering color, typography, and effect styles. The design of high-fidelity wireframes and an interactive prototype enabled the visualization of the new user interface, while the integration of micro-interactions enhanced user engagement. The goal was to recreate the user interface design to align with the updated brand identity and to improve the information architecture and visual aspect to optimize the customer experience.